Reliable information on the audiences for cable programs:
A) obtained from Nielsen is free from controversies.
B) is not very easy to gather.
C) is much more accurate than similar rating information for network programming.
D) does not divide the day into the same units as the networks do-thus, making comparisons difficult.
E) is a result of integrated information from numerous sources.

Question

Quizplus · Accepted Answer

Gathering reliable information on cable program audiences is not easy because cable channels are offered to a limited audience through subscription, making it difficult to collect data through traditional methods such as telephone surveys or monitoring of individual households.

Reliable Information on the Audiences for Cable Programs