Infomercials:
A) combine the power of advertising, direct response, and sales promotion.
B) should not be used for products that are available through retail outlets.
C) provide results that are typically not measurable.
D) rely on personal selling to be effective.
E) cannot be used for high-involvement products.

Question

Quizplus · Accepted Answer

Infomercials are designed to combine the three aspects of advertising, direct response, and sales promotion to create a persuasive message that leads to direct sales. They are often used for products that require a longer sales process or need to educate consumers on their benefits. Infomercials rely on measurable results to determine their effectiveness, and while personal selling may be a part of the process, the ultimate goal is to drive direct sales through the infomercial itself.