All of the following observations concerning PLAs are true EXCEPT:
A) they can fulfill message objectives better than shorter commercials.
B) they have seen a sudden growth in recent times.
C) they were once relegated to independents and cable channels.
D) they combine the power of advertising, direct response, and sales promotion.
E) they are yet to be adopted by national marketers.

Question

Quizplus · Accepted Answer

The statement "they are yet to be adopted by national marketers" is not true, as PLAs have already been adopted and used by national marketers.

All of the Following Observations Concerning PLAs Are True EXCEPT