The owner of AllTeens clothing store wants to advertise on the local radio station NTDW.The community in which the station is located has 60,000 residents.The average quarter hour persons for NTDW are 14,000,and the number of spots the advertiser wants to buy is 15.What number of GRPs would this plan achieve?
A) 350 GRPs
B) 3,500 GRPs
C) 35 GRPs
D) 3.5 GRPs
E) 3 GRPs

Question

Quizplus · Accepted Answer

Gross rating points = (Gross impressions/Population)* 100.Gross impressions = AHQ persons * No. of spots the advertiser wants to buy= 14000 * 15 = 210000.Gross rating points = (21000/60000)* 100 = 350 GRPs.

The Owner of AllTeens Clothing Store Wants to Advertise on the Local