Which of the following statements describes a reason why an advertiser would choose radio advertising over other available media?
A) Radio commercials are fleeting.
B) Radio stations with the most appeal to advertisers have the greatest number of commercials.
C) Radio production is inexpensive.
D) Radio audiences provide a highly segmented audience for advertisers that need to blanket a market.
E) Radio may restrict the number of creative options that a radio advertiser has.

Question

Quizplus · Accepted Answer

Refer to My AD Campaign 14-D "The Pros and Cons of Radio Advertising"

Which of the Following Statements Describes a Reason Why an Advertiser