The total number of different people who listen to a radio station for at least five minutes in a quarter hour within a reported daypart is referred to as its:
A) total audience participation.
B) duplicated audience.
C) AQH persons.
D) cume persons.
E) GRP.

Question

Quizplus · Accepted Answer

The term "cume persons" refers to the cumulative audience or the total number of different people who listen to a radio station for at least five minutes in a quarter hour within a reported daypart.

The Total Number of Different People Who Listen to a Radio