Another name for cume persons is:
A) unduplicated audience.
B) overlapping audience.
C) dayparts audience.
D) undifferentiated market.
E) targeted audience.

Question

Quizplus · Accepted Answer

Cume persons refer to the number of unique individuals who listened to a radio station or watched a television program for at least five minutes during a specific time period. Therefore, they represent an unduplicated audience.

Another Name for Cume Persons Is