Which of the following statements about the use of radio in IMC is true?
A) Advertisers must remember that radio is a passive medium.
B) Radio is a poor medium for integrated marketing communications.
C) Advertisers can use radio to establish an immediate, intimate relationship with customers and other stakeholders.
D) Advertisers cannot create an identity using radio ads.
E) Radio fails to offer message consistency which is a primary objective of an IMC campaign.

Question

Quizplus · Accepted Answer

Radio can be used to establish an immediate, intimate relationship with customers and other stakeholders. As a result, advertisers can use it to enhance customer-brand relationships and create emotional connections.

Which of the Following Statements About the Use of Radio