_____ identifies the average number of people listening to a specific station for at least five minutes during a 16 minute period of any given daypart.
A) CPM
B) An unduplicated audience
C) AQH persons
D) Frequency
E) Reach

Question

Quizplus · Accepted Answer

AQH (Average Quarter Hour) persons is a commonly used measurement in radio advertising and refers to the average number of people listening to a specific station for at least five minutes during a 15-minute period of any given daypart.

_____ Identifies the Average Number of People Listening to a Specific