_____ allow advertisers to draw conclusions about the different markets available for a client's ads by providing a comparable measure of advertising weight.
A) Average frequency measures
B) Program ratings
C) Average quarter-hour ratings
D) Average reach measures
E) Gross rating points

Question

Quizplus · Accepted Answer

Gross rating points (GRPs) are used to measure the impact of an advertising campaign. They provide a comparable measure of advertising weight across different markets and media platforms. GRPs factor in both the reach (the percentage of the target audience that sees or hears the ad) and frequency (the number of times they see or hear it).

_____ Allow Advertisers to Draw Conclusions About the Different Markets