A preemption rate will only save an advertiser's money if:
A) the supply of advertising time is small.
B) the economy is booming.
C) the station offers a frequency discount.
D) the demand for advertising time is down.
E) the station offers a functional discount.

Question

Quizplus · Accepted Answer

Preemption rate guarantees a lower rate for an advertiser in exchange for the station's right to preempt the spot, meaning the station can sell it to a higher bidder. This can lead to savings for the advertiser if the demand for advertising time is down and the likelihood of preemption is low. If the demand is high and the likelihood of preemption is high, then the advertiser may end up paying the higher regular rate anyway.

A Preemption Rate Will Only Save an Advertiser's Money If