The first step in preparing a radio schedule is to:
A) identify by demographics, stations with the greatest cume of the advertiser's target market.
B) determine which stations have the cheapest rates.
C) select the best ROS plan.
D) gather up several different stations' rate cards for comparison.
E) set the advertising budget in terms of reach and frequency.

Question

Quizplus · Accepted Answer

The first step in preparing a radio schedule should be identifying the stations with the greatest cume of the advertiser's target market based on demographic information. This ensures that the advertising is reaching the right audience and maximizing the reach and frequency of the campaign.

The First Step in Preparing a Radio Schedule Is To