To buy radio advertising effectively,the media planner:
A) must realize that there are no restrictions to radio's audiovisual capabilities.
B) should realize how cost-efficient radio advertising really is.
C) will need to accept the fact the medium offers poor reach.
D) must be pleased with the absence of clutter.
E) must realize that the medium has only selective audience appeal and reach.

Question

Quizplus · Accepted Answer

Refer to My AD Campaign 14-D "The Pros and Cons of Radio Advertising"

To Buy Radio Advertising Effectively,the Media Planner