In the initial introduction of the Prius,Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is.This is an example of the ________ stage in the AIDA model.

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Depending on the situation, this may involve developing the customer's awareness for a whole new set of customer needs and wants as well as revealing that your product exists to address those needs and wants. In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also into educating potential customers about what a hybrid car actually is.

In the Initial Introduction of the Prius,Toyota Put Much Effort