At the action stage,________ is(are)the least appropriate promotional form(s).

Question

Quizplus · Accepted Answer

At the action stage, the least appropriate promotional form is public relations. This is because public relations activities are more focused on building the brand image, reputation, and maintaining relationships with various stakeholders. It is not an effective tool for driving immediate sales or encouraging a specific action from consumers. Therefore, other promotional forms such as sales promotion, personal selling, advertising, and direct marketing/interactive marketing are more appropriate for the action stage.

At the Action Stage,________ Is(are)the Least Appropriate Promotional Form(s)