A marketing manager wants to have a strong two-way communication of ideas with customers and he considers it to be very important to directly ease customer confusion and persuade purchase.He does not care much about whether the cost per customer contact will be expensive.Based on the manager's consideration,____________ will be the most appropriate promotional form.

Question

Quizplus · Accepted Answer

Personal selling is the most appropriate form of promotion for the marketing manager's objective of having a strong two-way communication with customers and easing their confusion. Personal selling allows for direct interaction with customers and the opportunity for the salesperson to address any confusion or concerns the customer may have. Additionally, personal selling can be costly per customer contact, but the manager does not consider this a priority.

A Marketing Manager Wants to Have a Strong Two-Way Communication