A marketing manager wants to stimulate purchase directly through incentive to buy and is not too concerned about customers continually waiting for the next coupon or rebate.Based on the manager's consideration,____________ will be the most appropriate promotional form.

Question

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Sales promotion directly incentivizes customers to make a purchase and typically includes coupons, discounts, rebates, and limited-time offers. This aligns with the marketing manager's desire to stimulate purchase directly through incentive to buy. Sales promotions are also typically short-term in nature, which would be less of a concern for the manager who is not worried about customers continually waiting for the next coupon or rebate.

A Marketing Manager Wants to Stimulate Purchase Directly Through Incentive