In a push strategy,the focus is on ______________.
A) The channel of distribution
B) Getting the offering into the channel
C) Stimulating demand for an offering directly from the end user
D) Both the channel of distribution and getting the offering into the channel
E) The channel of distribution, Getting the offering into the channel, and Stimulating demand for an offering directly from the end user
Correct Answer:
Verified
Q72: A marketing manager wants to efficiently reach
Q73: _ is targeted at working professionals and
Q74: _ is an interactive marketing system that
Q75: Through the process of _,the sender translates
Q76: A marketing manager wants to stimulate purchase
Q78: _ is a marketing phenomenon that facilitates
Q79: In addition to the company's primary site
Q80: A marketing manager wants to have a
Q81: The behavioral step(s)of AIDA is(are)_.
A)Attention
B)Desire
C)Action
D)Both attention and
Q82: At the action stage,_ is(are)the least appropriate
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