One example of a push strategy is _______________.
A)Couponing
B)Consumer rebates
C)Sales contests
D)Paying a slotting allowance
E)Both sales contests and paying a slotting allowance

Question

Quizplus · Accepted Answer

Push strategies usually are supported by heavy allowance payments to intermediaries for helping accomplish the manufacturer's goals. Examples include funding an extra incentive to a wholesale drug salesperson for pushing a particular medication to an independent pharmacy, or paying a slotting allowance or shelf fee to secure distribution in an intermediary's inventory listing and warehouse or onto a retail shelf.

One Example of a Push Strategy Is _______________