____________ implies that many of the promotional activities take place from the manufacturer downward through the channel of distribution.
A)Selective distribution
B)Exclusive distribution
C)Push strategy
D)Pull strategy
E)Intensive distribution

Question

Quizplus · Accepted Answer

A push strategy means that much of the intensive promotional activities take place from the manufacturer downward through the channel of distribution. Think of this approach as an investment by the manufacturer in intermediaries so that they will have a maximal incentive to stock, promote, sell, and ship the firm's products.

____________ Implies That Many of the Promotional Activities Take Place