In deciding on the right balance between control and flexibility in a channel,marketing managers must consider all of the following except _______________.
A)The type of products involved
B)Cost issues among the various options
C)Strength of belief in the accuracy of the sales forecast
D)Likelihood that major changes will occur in the customer or competitive marketplace that would necessitate restructuring the channel
E)None of these

Question

Quizplus · Accepted Answer

In deciding on the right balance between control and flexibility in a channel, marketing managers must consider the type of products involved, cost issues among the various options, strength of belief in the accuracy of the sales forecast, and likelihood that major changes will occur in the customer or competitive marketplace that would necessitate restructuring the channel. Often, customers drive the ultimate choice a marketing manager makes about a channel, as flexibility or control differentially impact the value proposition from one customer to the next.

In Deciding on the Right Balance Between Control and Flexibility