A manufacturer employing a(n)________________ focuses much of its promotional investment on the end-user consumer.
A)Selective distribution
B)Exclusive distribution
C)Push strategy
D)Pull strategy
E)Shelf fee

Question

Quizplus · Accepted Answer

A manufacturer employing a pull strategy focuses much of its promotional investment on the end-user consumer. In this case, heavy advertising in mass media, direct marketing, couponing, and other direct-to-consumer promotion are expected to create demand from intermediaries from the bottom of the channel upward.

A Manufacturer Employing A(n)________________ Focuses Much of Its Promotional Investment