Voss water deals only with a single wholesaler in every state.The wholesaler has to deal with specific hotels and restaurants.Voss employs a(n)______________ strategy.
A)Selective distribution
B)Exclusive distribution
C)Push
D)Pull
E)Shelf fee

Question

Quizplus · Accepted Answer

When a manufacturer opts for exclusive distribution in a channel, it is often part of an overall positioning strategy built on prestige, scarcity, and premium pricing. Voss's prestige was greatly enhanced by a distribution strategy that involved only one wholesale distributor per state, which had to be a liquor, wine, and spirits wholesaler with relationships already built among the exclusive restaurants and hotels that Voss was targeting.

Voss Water Deals Only with a Single Wholesaler in Every