___________ is not a source of channel power.
A)Reward power
B)Referent power
C)Legitimate power
D)Consumer power
E)Expert power

Question

Quizplus · Accepted Answer

Consumer power is not a source of channel power as it refers to the power or influence that consumers have in the market, rather than within a channel of distribution. The other options (A, B, C, and E) are all sources of channel power, including reward power (offering incentives or rewards), referent power (due to personal relationships or connections), legitimate power (based on formal positions or authority), and expert power (due to knowledge or skills).

___________ Is Not a Source of Channel Power