Because Sony has so many different product offerings in various electronics categories,management has found that it is helpful to use brands to keep track of products in each category,Thus,it has different brand names for its televisions,DVD players,and portable music players.This is an example of the _______ role the brand plays for the brand sponsor.
A)Benchmarking
B)Education
C)Protection
D)Invigoration
E)Categorization

Question

Quizplus · Accepted Answer

Brands offer an effective and efficient methodology for categorizing products.

Because Sony Has So Many Different Product Offerings in Various