James has been to Farm Fresh Ice Cream Shops several times.Based on his previous visits he has developed certain emotional,psychological,and performance expectations for all subsequent visits to Farm Fresh.For instance,he believes he will feel happier when he leaves than when he arrives and that the ice cream will be rich and smooth.This is an example of the _____ dimension of brand equity.
A)Brand assets
B)Brand association
C)Brand awareness
D)Brand loyalty
E)Perceived quality

Question

Quizplus · Accepted Answer

Customers develop a number of emotional, psychological, and performance associations with a brand. In many cases, these associations become a primary purchase driver, particularly with brand-loyal users. Dell has a reputation as a mass-market computer company with reasonably good-quality products but poor customer service. As a result, competitors, such as Hewlett-Packard, have been able to create market opportunities by associating their brand with higher levels of product support and customer service.

James Has Been to Farm Fresh Ice Cream Shops Several