Over the years Maytag has earned a reputation as reliable and durable,so when John decided to buy a new Maytag washing machine,he was willing to pay more for it.This is an example of the _____ dimension of brand equity.
A)Brand assets
B)Brand association
C)Brand awareness
D)Brand loyalty
E)Perceived quality

Question

Quizplus · Accepted Answer

Brands convey a perception of quality that is either positive or negative. Companies use a positive perceived quality to differentiate the product and create higher price points. Rolex watches have been able to sustain a price premium long into their life cycle because of the perceived quality in design and performance of the product.

Over the Years Maytag Has Earned a Reputation as Reliable