Because of its reputation for excellent flavor and increasing energy,NRG Beverages is able to charge a price premium for its products.However,NRG must continue to validate the reasons for this premium price to its customers.This is an example of linking the ______ benefit of brand equity to marketing strategy.
A)Perceived quality
B)Brand image
C)Brand connections
D)Perceived bonuses
E)Brand loyalty

Question

Quizplus · Accepted Answer

Brands convey a perception of quality that is either positive or negative. Companies use a positive perceived quality to differentiate the product and create higher price points. Rolex watches have been able to sustain a price premium long into their life cycle because of the perceived quality in design and performance of the product.

Because of Its Reputation for Excellent Flavor and Increasing Energy,NRG