Because she knows that no other single product element conveys more information about the company than the brand,the marketing manager of XYZ Shoes is concerned with ____ as an integral part of the product development process.Even though XYZ offers an established product,it is defined,in large measure,by its brand,and the marketing manager works very hard to protect this critical asset.
A)Marketing imagery
B)Branding strategy
C)Customer perceptions
D)Competitive actions
E)Internal strengths

Question

Quizplus · Accepted Answer

Brands take on different roles for customers, manufacturers, even competitors. No other single product element conveys more information about the company. Branding strategy is an integral part of the product development process because companies know that successful new products result from a well-conceived branding strategy.

Because She Knows That No Other Single Product Element Conveys