The marketing manager for Dream Weaver Textiles reads in a trade magazine that the Federal Trade Commission is in the process of revising content labeling requirements for textiles that claim to be natural.This represents the _________ part of external forces that affect marketing decisions.

Question

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Political judgments and, more broadly, the legal environment significantly affect company decisions and sometimes an entire industry. Local, state, and federal legislatures pass more business-related legislation than ever before. In addition, government agencies are more active in monitoring business activity.

The Marketing Manager for Dream Weaver Textiles Reads in a Trade