Fred Wiersema's book The New Market Leaders states that marketers will continue to have more power than customers in both B2B and B2C markets.

Question

Quizplus · Accepted Answer

This statement is outdated and does not reflect current market trends. In today's customer-centric world, customers have more power than ever before due to increased access to information, social media, and online reviews. Companies must prioritize customer satisfaction in order to remain competitive.

Fred Wiersema's Book the New Market Leaders States That Marketers