Marketing tactics such as designing the elements of the marketing mix are reflected in the ___________ change driver impacting the future of marketing.
A) Shift to product glut and customer shortage
B) Shift in power from marketer to customer
C) Shift in generational values and preferences
D) A shift to distinguishing Marketing (Big M) from marketing (little m)
E) Shift to justifying the relevance and payback of the marketing investment
Correct Answer:
Verified
Q69: The long-term objective of strategic marketing is
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Q71: Today customers have limitless access to information
Q72: Strategic marketing refers to _.
A)A firm's committing
Q73: The 4Ps of marketing refers to _.
A)Product,
Q75: Customer relationship management (CRM)is designed to _.
A)Assign
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Q77: High-tech media options as well as traditional
Q78: The concept of supply chain management and
Q79: The way a firm looks at strategy
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