The Girl Scouts introduced a cookie finder app in 2013.This is reflected in the ___________ change driver impacting the future of marketing.
A) Shift to product glut and customer shortage
B) Shift in power from marketer to customer
C) Shift in generational values and preferences
D) Shift to distinguishing Marketing (Big M) from marketing (little m)
E) Shift to justifying the relevance and payback of the marketing investment
Correct Answer:
Verified
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A)A firm's committing
Q73: The 4Ps of marketing refers to _.
A)Product,
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Q75: Customer relationship management (CRM)is designed to _.
A)Assign
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