Bazooka Bubble Gum Revamped Its Package Inserts by Changing from Comic

Bazooka Bubble Gum revamped its package inserts by changing from comic strips to quizzes and brainteasers that direct kids to digital content.This is reflected in the ___________ change driver impacting the future of marketing.

A) Shift to product glut and customer shortage
B) Shift in power from marketer to customer
C) Shift in generational values and preferences
D) Shift to distinguishing Marketing (Big M) from marketing (little m)
E) Shift to justifying the relevance and payback of the marketing investment