Today many CEOs and shareholders expect to measure results of marketing efforts because ___________.

Question

Quizplus · Accepted Answer

Every two years, MSI publishes a list of research priorities that top organizations are willing to fund with large sums of money to further the practice of marketing management. In recent years, the topic of marketing metrics has been one of the highest priorities for most MSI member companies, especially connecting appropriate metrics to marketing management decision making.

Today Many CEOs and Shareholders Expect to Measure Results of Marketing