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Forever Young,a Brand of Cosmetics,places Print Ads in Fashion Magazines

Question 48

Multiple Choice

Forever Young,a brand of cosmetics,places print ads in fashion magazines.Through these ads,the company asks customers to get in touch with company representatives to provide feedback on the quality of their products.This strategy helps the company understand customer needs and implement innovative changes.In this example,Forever Young is using:


A) direct-response advertising.
B) a trade promotion.
C) a trade deal.
D) in-store sampling.
E) a diverting strategy.

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