Most programming is directed at people with considerably higher incomes and better education as they are the heaviest viewers of broadcast TV.
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Q3: Spot ads tend to have more viewers
Q4: The percentage of homes in a given
Q5: An advantage of broadcast television advertising is
Q6: Television is strictly a mass advertising medium;
Q7: There is a finite limit to the
Q9: Through its unique ability to deliver a
Q10: Cable networks tend to reach masses of
Q11: Broadcast TV reaches its audience through wires,which
Q12: When companies sponsor programs,the public more readily
Q13: In terms of dayparts,prime time tends to
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