When companies sponsor programs,the public more readily identifies with the product(s)due to the prestige of sponsoring first-rate entertainment.

Question

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Companies that sponsor programs gain two important advantages. First, the public more readily identifies with the product(s) due to the prestige of sponsoring first-rate entertainment. Second, the sponsor controls the placement and content of its commercials.

When Companies Sponsor Programs,the Public More Readily Identifies with the Product(s)due