As Audiences Fragment,network Advertising Becomes an Increasingly Popular Adjunct or Alternative
As audiences fragment,network advertising becomes an increasingly popular adjunct or alternative to syndicated programs.
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Q11: Broadcast TV reaches its audience through wires,which
Q12: When companies sponsor programs,the public more readily
Q13: In terms of dayparts,prime time tends to
Q14: Using infomercials,brand managers may be able to
Q15: Advertisers like syndication because they can affiliate
Q17: Ratings measure the audience as a percentage
Q18: An advertiser cannot buy ads over the
Q19: First-run syndication are first-run programs offered free
Q20: Analog technology can provide interactive video and
Q21: _ TV reaches its audience through wires,which
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