Broadcast TV reaches its audience through wires,which may be strung from telephone poles or laid underground.
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Q6: Television is strictly a mass advertising medium;
Q7: There is a finite limit to the
Q8: Most programming is directed at people with
Q9: Through its unique ability to deliver a
Q10: Cable networks tend to reach masses of
Q12: When companies sponsor programs,the public more readily
Q13: In terms of dayparts,prime time tends to
Q14: Using infomercials,brand managers may be able to
Q15: Advertisers like syndication because they can affiliate
Q16: As audiences fragment,network advertising becomes an increasingly
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