Using infomercials,brand managers may be able to gain a competitive advantage by going where the competition is not.
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Verified
Q9: Through its unique ability to deliver a
Q10: Cable networks tend to reach masses of
Q11: Broadcast TV reaches its audience through wires,which
Q12: When companies sponsor programs,the public more readily
Q13: In terms of dayparts,prime time tends to
Q15: Advertisers like syndication because they can affiliate
Q16: As audiences fragment,network advertising becomes an increasingly
Q17: Ratings measure the audience as a percentage
Q18: An advertiser cannot buy ads over the
Q19: First-run syndication are first-run programs offered free
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