National radio networks provide national and regional advertisers with simple administration and low effective net cost per station.

Question

Quizplus · Accepted Answer

National radio networks provide national and regional advertisers with simple administration and low effective net cost per station. Disadvantages include lack of flexibility in choosing affiliated stations, the limited number of stations on a network's roster, and the long lead times required to book time.

National Radio Networks Provide National and Regional Advertisers with Simple