Which of the following is true of network advertising?
A) Advertising sold on a participation basis allows advertisers to have long-term commitments to a program.
B) Advertising sold on a participation basis fails to provide small advertisers with national coverage.
C) Network advertising has the benefit of flexibility.
D) Network advertising is characterized by low prices.
E) Most advertising is sold on a participation basis that allows advertisers to spread their budgets.

Question

Quizplus · Accepted Answer

Most network TV advertising is sold on a participation basis, with several advertisers buying 30- or 60- second segments within a program. This enables them to spread their budgets and avoid long-term commitments to any one program.

Which of the Following Is True of Network Advertising