In terms of network advertising,when an advertiser underwrites the total cost of a program,it is referred to as _____.
A) barter syndication
B) imagery transfer
C) sponsorship
D) narrowcasting
E) customization

Question

Quizplus · Accepted Answer

An advertiser who underwrites the cost of a program is engaging in sponsorship. In a sole sponsorship, the advertiser is responsible for both the program content and the total cost of production. Sponsorship is so costly that single sponsorships are usually limited to specials.

In Terms of Network Advertising,when an Advertiser Underwrites the Total