In a sole sponsorship for network advertising,the:
A) costs are minimal so the sponsor can provide funds for programs, specials, and all kinds of shows.
B) advertiser does not have the authority to control the placement and content of its commercials.
C) advertiser is provided with several bills because all networks are decentralized.
D) advertiser is responsible for both the program content and the total cost of production.
E) advertiser cannot make decisions on the length of the commercial.

Question

Quizplus · Accepted Answer

An advertiser who underwrites the cost of a program is engaging in sponsorship. In a sole sponsorship, the advertiser is responsible for both the program content and the total cost of production. Sponsorship is so costly that single sponsorships are usually limited to specials.

In a Sole Sponsorship for Network Advertising,the