Which of the following is an advantage that broadcast television provides to its advertisers?
A) The phenomenon of zipping
B) Low production costs
C) Mass coverage
D) Low airtime cost
E) Broad selectivity

Question

Quizplus · Accepted Answer

According to My AD Campaign 14-B, an advantage of broadcast TV advertising is its mass coverage. A full 98 percent of all U.S. homes have a TV (most have more than one), and viewing time for the average household increased from about five hours a day in 1960 to over eight hours in 2004.

Which of the Following Is an Advantage That Broadcast Television