Which of the following is true about the use of television in IMC?
A) Analog technology can provide interactive video and data services that are not possible with digital television.
B) Television does not have the ability to induce the empathy of the buyer.
C) Television is strictly a mass medium today, not a selective medium.
D) Television's high visibility forces the sponsor to create ads that consistently reinforce a brand's strategic position.
E) Television does not have the ability to address stakeholders and customers simultaneously.

Question

Quizplus · Accepted Answer

The high visibility of television forces the sponsor to create ads that people find interesting and that consistently reinforce the brand's strategic position. The brands that succeed are the ones that are the most popular. And "ad liking" has a lot to do with brand popularity.

Which of the Following Is True About the Use of Television