One of the disadvantages that commonly plague advertisers on contemporary cable television is:
A) audience fragmentation.
B) its high advertising cost.
C) its narrowcasting ability.
D) the inability to pretest ads.
E) the phenomenon of ad burnout.

Question

Quizplus · Accepted Answer

According to My AD Campaign 14-C, a disadvantage of cable TV advertising is fragmentation. With more than 50 channels at their disposal, cable viewers do not watch any one channel in enormous numbers. To reach the majority of the cable audience in a particular market, ads must run on many stations.

One of the Disadvantages That Commonly Plague Advertisers on Contemporary