Network TV advertising is sold on a(n)_____,with several advertisers buying 30- or 60- second segments within a program.
A) participation basis
B) syndication allowance
C) run-of-schedule basis
D) online slotting system
E) spot announcement basis

Question

Quizplus · Accepted Answer

When several advertisers buy 30 or 60 second segments within a TV program, they are buying on a participation basis.

Network TV Advertising Is Sold on A(n)_____,with Several Advertisers Buying