_____ refer(s)to the sale of programs on a station-by-station,market-by-market basis.
A) Makegoods
B) Syndication
C) Dayparts
D) Spot announcement
E) Participation basis

Question

Quizplus · Accepted Answer

Syndication is the sale of programs on a station-by-station, market-by-market basis. In other words, the producer deals directly with the stations, often through a distribution company, rather than going through the networks. This efficient "direct-from-the-factory" approach gives local TV stations more programming control and greater profits.

_____ Refer(s)to the Sale of Programs on a Station-By-Station,market-By-Market Basis